We produced a promotional video for the manufacturing group waji.
Our manufacturing location is a workshop that was renovated from an old Japanese house that is over 100 years old.
Here, young and veteran craftsmen inspire each other and work hard in manufacturing, technology development, and design.
This time, we will take a look at the workshop and the craftsmen, and Director Kanno talks about WAJI.
It will be distributed as a video.
What WAJI always keeps in mind when manufacturing is,
"Things are most beautiful when they are being used."
Bags, wallets, aprons, scissor cases - it goes without saying that they are all tools that are easy to use.
While adhering to this principle, we add "functional beauty" to our products.
We pursue the beauty of use, the beauty of utility.
We manufacture our products with this in mind.
Hiroki Kanno, who directs all aspects of WAJI, speaks publicly for the first time.
It was amazing to see that they were manufacturing in such a place and with such feelings.
If we can convey even a little of this, we will feel truly fulfilled as craftsmen.
Please take a look here